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THE BUSINESS OF WINNING POLITICS ©

 

 

Companies that invest proactively to develop positive relationships with the public before a crisis arises dramatically increase their chance for political success. Those that don’t won’t.


CRAIG CASSELBERRY
Author of Straight Up: The Business of Winning Politics

 

ABOUT THE AUTHOR

Craig Casselberry has spent more than twenty years in state and national politics; the last fourteen advising corporate America on public affairs and communications strategies. As founder and president of Quorum Public Affairs, Inc. (and its predecessor company), he has managed more than 100 public policy issue and crisis communications campaigns, including work for nearly half of the Fortune 50.

Casselberry has been a published commentator on the world of politics and public affairs for the past ten years. A companion commentary “The Business of Politics,” was published in 2002.

He has been actively involved in the creation and management of several major state and national coalitions, including the Texas Coalition for Capital, for which Casselberry serves as president.

Casselberry served as a policy aide to two Texas Governors (including current Governor, Rick Perry); as an active volunteer for President George W. Bush dating to 1994; and as a staffer and consultant to three statewide electoral campaigns in Texas.

He was named a national "Rising Star of Politics” by Campaigns and Elections magazine; profiled by the Austin Business Journal in December 2007 (“Making Connections”) and in the "People to Watch" section of Texas Business magazine; and recognized in a Houston Business Journal cover story as "making new waves in the business world."

Craig Casselberry is a government/economics graduate of The University of Texas at Austin. Casselberry resides in Austin with his wife Nancy and son Carter.

PREFACE

More than ever before, American Corporations understand that they and the elected officials who shape policy and business regulations share a common constituency – the public.

How a business communicates with the consuming and voting public can determine whether it sinks or swims.



Companies that invest proactively to develop positive relationships with the public – before a crisis arises – dramatically increase their chances for political success. Those that don’t won’t.

Ultimately, a business must be a master of public affairs to be successful in government affairs. At issue is whether a business can communicate strategically with key audiences, use its internal resources effectively, utilize its tactical “toolbox” to play the game of politics – and win.

Corporate America spends – some would say invests – an estimated $2.5 billion each year to influence federal, state, and local public policies. Legislation and regulation at all levels significantly impact the bottom line.