The Business of Winning Politics
“Companies that invest proactively to develop positive relationships with the public – before a crisis arises – dramatically increase their chance for political success. Those that don’t won’t.
Utilize our tactical “toolbox” to play the game of politics – and win”
CRAIG CASSELBERRY
Author of Straight Up: The Business of Winning Politics
About The Author
Craig Casselberry has spent more than twenty years in state and national politics; the last fourteen advising corporate America on public affairs and communications strategies. As founder and president of Quorum Public Affairs, Inc. (and its predecessor company), he has managed more than 100 public policy issue and crisis communications campaigns, including work for nearly half of the Fortune 50. Casselberry has been a published commentator on the world of politics and public affairs for the past ten years. A companion commentary “The Business of Politics,” was published in 2002.