Quorum Capabilities

The Business Of Winning Politics

“Companies that invest proactively to develop positive relationships with the public – before a crisis arises – dramatically increase their chance for political success. Those that don’t won’t.” CRAIG CASSELBERRY Author of Straight Up: The Business of Winning Politics

About The Author

Craig Casselberry has spent more than twenty years in state and national politics; the last fourteen advising corporate America on public affairs and communications strategies. As founder and president of Quorum Public Affairs, Inc. (and its predecessor company), he has managed more than 100 public policy issue and crisis communications campaigns, including work for nearly half of the Fortune 50. Casselberry has been a published commentator on the world of politics and public affairs for the past ten years. A companion commentary “The Business of Politics,” was published in 2002.

The Business Of Winning Politics

“Companies that invest proactively to develop positive relationships with the public – before a crisis arises – dramatically increase their chance for political success. Those that don’t won’t.”

CRAIG CASSELBERRY
Author of Straight Up: The Business of Winning Politics

About The Author

Craig Casselberry has spent more than twenty years in state and national politics; the last fourteen advising corporate America on public affairs and communications strategies. As founder and president of Quorum Public Affairs, Inc. (and its predecessor company), he has managed more than 100 public policy issue and crisis communications campaigns, including work for nearly half of the Fortune 50. Casselberry has been a published commentator on the world of politics and public affairs for the past ten years. A companion commentary “The Business of Politics,” was published in 2002.

More than ever before, American Corporations understand that they and the elected officials who shape policy and business regulations share a common constituency – the public. How a business communicates with the consuming and voting public can determine whether it sinks or swims.

Companies that invest proactively to develop positive relationships with the public – before a crisis arises – dramatically increase their chances for political success. Those that don’t won’t. Ultimately, a business must be a master of public affairs to be successful in government affairs. At issue is whether a business can communicate strategically with key audiences, use its internal resources effectively, utilize its tactical “toolbox” to play the game of politics – and win. Corporate America spends – some would say invests – an estimated $2.5 billion each year to influence federal, state, and local public policies. Legislation and regulation at all levels significantly impact the bottom line.